Designer Elena Velez launched her eponymous brand, ELENA VELEZ, in 2018, with studios in both New York and Milwaukee. Growing up surrounded by shipyards, docks, and steel, these elements became the inspiration for her work. She infuses her designs with an industrial aesthetic, creating a unique style that blends industrial influences with a dark romanticism characterized by a balance of strength and delicacy. The brand is renowned for its unconventional fusion of metalwork and haute couture. Drawing inspiration from industrial objects and materials, she deconstructs and reimagines them to evoke a sense of decayed beauty, dark power, and industrial aesthetics. Her artistic creations explore the relationship between femininity and strength.