SS19

After months of preparation, the tenth season of ALTER SHOWROOM has continued with the partnership with SHANGHAI FASHION WEEK as official collaborator and launched on October 11st, 2018.

As the theme named “MIND MACHINE” for this season, the concept was to create an surreal and conflicted scenario. Using some interesting daily conversation to emphasize the modern social behavior, praise the unknown self-conscious. ALTER SHOWROOM welcomed some of the most authorized international organizations such as Mrs. Lv from Shanghai Fashion Week Organization, representative from Shenzhen Fashion Week and Beijing Fashion Week Organization, Vogue Italia, British Fashion Council, founder of H.LORENZO Mr. Lorenzo Hadar, Italian fashion critic Mr. Angelo Fraccevento, LABELHOOD buying consultant Ms. Jillian Xin, stylist Ms. Ivy Hu and fashion stylist Liuxiao, etc. We believe that ALTER SHOWROOM will provide more media coverage for brands in future seasons.

This campaign was really successfully attracted 832 professional buyer from 490 domestic and international stores, and they were impressed and happily satisfied with the improvements happening every single season in terms of style of the venue and general organization of their buying process.