AW19

For Autumn Winter 2019 Sales Campaign, ALTER built the magical Tetris world with the theme “MAGIC CUBE” and continued the collaboration with Shanghai Fashion Week Organization as official partner.

The concept behind MAGIC CUBE is to let the brands fulfill Tetris cube by their very own spirits and colours and ensure the balancing of commercial and art aesthetic, maximize the process from design to market in ALTER UNIVERSE.

For this season, ALTER SHOWROOM setup 6 designer zones according to variety of style, pricing allocation. Each floor provides fitting models for the direct presentation to buyers. From time to time, emerging designers collaborate with ALTER SHOWROOM in order have a chance for brand promotion and sufficient exposure. To adapt the change of Chinese fashion market, ALTER SHOWROOM has transformed from a showroom of “Designer Brand” to a showroom that offer a platform for “Commercial Designer Brand”as well.

This season we have attracted 1680 professional audience from 672 buyer stores, in and out of China. Each of them offered remarkable praise on the improvement and efforts of event design, brand visual merchandising, buyer experience of this season.