Personal/Own is a brand that exhibits. through clothing. limitless experiments. which reconfigure design and product. juxtaposing traditional and contemporary visual codes.
Personal/Own distorts recognizable forms with deconstructed and reassembled elements and silhouettes, making for modernist street fashion with a feel of calculated turbulence.This newborn contemporary cult label injects common streetwear objects with a unique combination of novelty, subversion, and clean craftwork precision, uniting in the brand’s rebellion of familiar but seamlessly reconceived urban fashion staples.