HUGYOURSKIN is a rising fashion brand from Korea. They design clothing akin to a second skin,providing the wearer with a means to express naturalness and unique identity.
The founder and tattoo artist, HUG, had been developing her own unique tattoo drawing style since 2019, After working as a tattoo artist for 3 years, She launched her fashion brand ‘HUGYOURSKIN’ by incorporating the prints of the founder and tattoo artist, HUG, crafting unique and youthful womenswear while also bridging the gap between the niche culture of tattoos and mainstream design.