Alter Showroom

/ Brand History

Ferrari (noun) Defintion: an Italian surname that etymologically means “blacksmith". Concept (noun) Philosophical definition: an idea or mental image which corresponds to some distinct entity or class of entities, or to its essential features, or determines the application of a term. Ferrari Concept is a luxury label, creating modern and sexy clothing and accessories for a fluent and forward thinking generation. The label Originated in LA, but has since created a strong narrative in both Paris and Berlin. Ferrari Concept encapsulates a moment in time of unprecedented gender fluidity — womenswear borrowing from menswear borrowing from gals borrowing from the boys — describing clothes in terms of traditional ideas and aesthetics.

/ Brand Selling Point