Alter Showroom

/ Brand History

Our story started in 2016 in New York City. The idea for creating a brand combining fur elements and tailored finishings rose from our fascination with classic high end garments. While their intricate treatments and traditional fur sewing technics also came with high price tags, we look to absorb those same techniques to create a diverse selection of clothing incorporating texture and movement aimed at a younger generation.

/ Brand Selling Point

Tianchi Ma focuses on incorporating fur and tailored wool garments into a youthful and sporty style. It is done by bringing new elements into classic looks, playing with different types of fabrics and techniques in one collection, and making a street style brand with Italian fabric and high quality finishing. Our goal is to make fur a new and chic style trend which is acceptable and affordable by a younger generation.