Alter Showroom

/ Brand History

The Designer, Jinhee Moon graduated from London College of Fashion in 2014. She was the winner of 'The Best Directional Use of Colour & Textile Award' at LCF 2014 BA Press show and her collection featured in many international press. The following year, she established womenswear label, Moon J in London and won ‘Ones to Watches’ winner at Fashion Scout London then presented the first collection in London Fashion Week and exhibited the collection supported by British Fashion Council. Moon J had been presented in Milan Fashion Week SS16 invited by Camera Moda Milano and exhibited in Milan Fashion Week FW16 again since Moon J selected as The Next Talents by Vogue Italia and Yoox Net-a-Porter Group . Vogue TalFW16. Moon J has been moved to Korea in 2016 and she continues to create collections with interesting mixture of texture and colour through her graphic aesthetic point of view.

/ Brand Selling Point

From the perspective of women, who are into Art, especially found interests from dissymmetry or contrast materials, and not afraid to discover a new way to get inspirations from daily life, create a unique creation with modern line of cutting and interesting colour and texture combination.