Alter Showroom

/ Brand History

The duo designers Byungmun Seo and Jina Um first met whilst working as designer in Seoul and they moved to London to broaden their boundary together. Individually, Byungmun Seo completed his Master at London College of Fashion in 2012 and Jina Um pursued new research in fashion design and collaboration with various artists in London. And they share the experience and idea acquiring new inspiration from experimental process of research and fine art, hi-tech trend during their stay in London. Both want to develop their inspiration and decide to launch menswear label, Byungmun Seo in 2012. Showed the collection in Milan, Paris and Seoul Fashion Week. After about 3 years, they debuted womenswear range in 2015. And then created new label, BMUET(TE). The duo take on an endeavor to mirror the spirit of their label and design aesthetic and challenge current global fashion market and expand BMUET(TE) to new and interesting areas with the distinctive style.

/ Brand Selling Point

BMUET(TE) strikes layered, avant-garde silhouettes, rendered in accessible yet luxurious materials and accented with dramatic structural shape. The philosophy of this label resists existing rule or conventional idea and creates new research and prospect of all process to show poetic expression without any limit of thinking.