Alter Showroom

ROMANCHIC
/ Brand History

The designer, Choi Hye Jung, who graduated Parsons School of Design, New York, in Fashion design major, launched her own brand Romanchic in 2015. "Romanchic" porvides the balance of Feminine mood and modern silhouettes by using various types of textures in fabrics. Through the designer's in life Los Angeles, New York, and Seoul,S. Korea, her insight Maximizes the value of differences and promotes the beauty of mixtures. Her strong foundation of perception in romantic beauty with chic attitude desires for the presenting a gift of woman. We create it simple, sophisticated, and tailored that often features based on romanticism as a main motif.

/ Brand Selling Point

Romanchic a contemporary womenswear brand seeking the true avant-garde silhouette and multi-material technology to make the brand unique. Romantic’s spirit is to emphasize romanticism following the thrust of spirit. Romanchicis presented as a contemporary, minimalistic, sophisticated and elegant womenswear brand.