SS18

After months of preparation, our showroom’s eighth sales campaign launched successfully on October 11th 2017, as the official trade business partner with Shanghai Fashion Week SS/2018.
For SS18, we choose to hold our sales campaign at south Xintiandi area which is just opposite to Shanghai Fashion Week runway venue. Just one minute walking distance allowed buyers and media to visit our showroom in the most convenient way.

This season, ALTER SHOWROOM takes "Fashion discipline" as the theme to honor the international Olympic spirit. Throughout the sales campaign during the fashion week, we welcomed some of the best international fashion media and authoritative organizations. LUISAVIAROMA's current President, Andrea Panconesi and his team made a special trip to visit ALTER SHOWROOM and we will be one of the important bridges for them to enter Asian market. Another surprise is that the President of Fashion Group, also the chief editor of Harper's bazaar Ms Su Mang visited us. In the coming year, we believe that more designers will be promoted through the first class media channels. In the meantime, the attention and visits from the peers are endless. One of the most surprising is the deputy secretary of the Shanghai organizing committee, also the BOF 500 characters Mrs. Lu Xiaolei who has made a low profile in ALTER SHOWROOM. As the first fashion industry leader, she made Shanghai Fashion Week one of the most dynamic events in the world. Impressing both international fashion media and buyer shops as well as the brand designers/representatives who attended our ALTER Showroom sales campaign in person, we can look back on the successful season.