AW18

After months of preparation, our showroom’s ninth sales campaign launched successfully on March 28th, 2018, as the official trade business partner with Shanghai Fashion Week AW2018. Every year we challenge ourselves and improve the location in order to be as convenient as possible for buyers, media and others to access. This season we choose to hold our sales campaign at naked HUB @ The House which ushered in the change of co-working industry, unique to initiate a "co-life" idea. Their "interact, collaborate, achieve" concept coincided with our sales campaign perfectly!

For AW18, we choose to hold our sales campaign at south Xintiandi area which is just opposite to Shanghai Fashion Week runway venue. Just one minute walking distance allowed buyers and media to visit our showroom in the most convenient way.
This season, ALTER SHOWROOM takes "Radiant Youth" as the theme, throughout the sales campaign during the fashion week, we welcomed some of the best international fashion media and authoritative organizations, such as Mrs. Lu Xiaolei from Shanghai Fashion Week Organization, Mr. Zhu from SHANGTEX, Patricia from FÉDÉRATION DE LA HAUTE COUTURE ET DE LA MODE, Giorgia Cantarini from Vogue Italia, Serrena Pang from Lambert et Associé, KOL such as Susie Bubble, Krytal Gao. Zhangjiayi, Tera Feng, Fashion Photographer Quyi, Ximalaya FM, 《Shenfen》, T Planet, etc. In the coming year, we believe that more designers will be promoted through the first class media channels. In the meantime, the attention and visits from the peers are endless.